We recommend vacuuming your jute rug at least once, if not twice a week, depending on how often you use the room it's in. This will help the rug appear cleaner and keep dust out of your home. Vacuum with care. Steam cleaning, wet shampoo or washing is not recommended for jute rugs—any method that involves drenching the natural fiber will damage and discolor it. If the rug is heavily soiled, having it professionally dry cleaned in the best course of action. Be mindful of direct sunlight for extended periods, which can cause the jute fibers to fade.
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